Turning the paradigm of the wholesale tee industry on its head, BELLA+CANVAS launched a strong, new brand identity in 2016. With a wide array of styles, textures, and colors to showcase, the fresh brand narrative demanded a highly intuitive design with functional details. With the help of a small team, the BELLA+CANVAS 2016 catalog successfully pinned a retail-inspired, easy-to-follow design, addressing the needs of both classic catalog customers and savvy online shoppers.
Additional 2016 collateral—including tri-fold brochure and weekly e-mails—uphold this status with elements of simplicity, legibility, and stylish imagery.
layout/design, light photo retouching, print production supervision