Pending the opening of Alo Yoga’s flagship store in Beverly Hills, the below barricade created anticipation and announced Alo’s arrival to the community with great success. Combining luxury and athletic performance, this design gave a usually stark barricade a face-lift.
Shopping bags, gift boxes, and hang tags were made to combine simple ideas with exceptional details, mirroring the essence of the store itself. Elements like soft, twill tape shopping bag handles and an elegant, debossed logo atop linen-textured gift boxes, work together to set Alo apart from its competitors.
layout/design, light photo retouching, print production supervision